Friday, July 25, 2008

if a blog falls off the web, does anybody care?

So it's been a month since I last posted and nada, nobody noticed. While that does make me a teensy bit sad, frankly it hadn't been much fun posting to the void, by which this silly blog sometime ago had begun being met.

This is completely understandable because it's hard attracting readers in the first place, and even trickier to keep them interested. But I'm not actually talking about Pinch Me now, which was always intended to simply keep a few friends and fam up to speed on my transition to a foreign life.

I've finished my contract at the embassy and have more time to devote to the webzine launched by the UNU media studio earlier this month. Our World 2.0 is about what can and is being done to deal with complex, inter-connected and pressing problems like climate change, oil depletion and food security.

And while these are subjects I personally find very interesting, it is super challenging to help make them as appealing to the masses as they really need to be. What is it that people want to read about? Are we hitting the right topics? If so, what do they think of the articles? Will any of what we generate inspire action? In what ways?

These are questions we're hoping folks will chime in and electronically answer. But is it my imagination or is it only certain types of topics on particular kinds of sites (YouTube videos, celebrity gossip, etc.) that make the average Joe/Joan feel they can comment? How can an open & comfortable online community be created around important issues?

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